Have you see Honda’s promotion for INTERNAVI? I’ve seen the banner ad everywhere these days.
INTERNAVI is a car navigation system developed by Honda. Unlike ordinary GPS navigation systems out there, this one collects various data from the GSP device such as location, traffic information, alternative routes, and share the data with other users. It’s like a social media for GPS navigation.
And their promotion site visualizes these data with Flash – sort of like breadcrumbs of routes from users drawing a map. That’s ALL this site does. Nothing about the product or services – but simply showing the map being drawn in 3D perspective along with the ambient background music by Rei Harakami. Just like thousands of others, I was sucked into the screen and started at it.
When you work in advertising industry, it’s very common to hear people talking big about strategies, planning and all that. But to be completely honest, I hardly ever come across anything that are successfully executed. After all, they are not creating something consumers would want to see. What’s the point then?
I’ve just read this article about people behind this campaign. The creative & technical director from Dentsu answers “I thought it should be just fun to look at. We don’t have to tell consumers the characteristics and advantages of the product.” And he then continues to say “Majority of us live NOT thinking of the product in every day life. That’s why we only needed to do something that grabs attentions from these people.”
It’s like me hearing so much about how Kiwi fruits are great and being told that I should have them while I have absolutely no interest in eating. (I’m allergic to it!) But I don’t mind seeing something being done to/with Kiwi fruits. I guess that’s all it takes to tap into someone’s mind, eh?
Ok enough about that.
What impressed me the most is how it’s been built. I thought this had been done with Pepervision, but apparently not! (Oh and I’m excited about the next version of Papervision – PapervisionX!) It’s just the new 3D (well 2.5D to be precise) capability in Flash CS4. I agree that Papervision is great, but if you can archive what you want to in Flash CS4 alone, then why would you still need to use Papervision? Secondly, all these location data is provided as binary using ByteArray because XML or any other text based data would be too big to retrieve and parse.
Choosing the right method or thinking to grab others’ attention is important, but I also reassured that choosing the right tool to execute is just as important. (After all, technology part is the one to actually make it happen in digital world.)
Look, another problem has arrived.
Microsoft has just officially released a new IE 8. Ah.
I’ve already lost my mobile twice in 6 months, and I know I’m not the only one out there. Every time you upgrade/change your phone – especially when you changed the manufacture, you’d be using different charger for the model you got, right?
Great news! Leading mobile phone manufactures have just recently agreed to produce a universal charge that will fit for any mobile phones. No more “Hey does anyone have a Nokia charger that I can borrow for a bit?” Also this will reduce waste for sure. Mobile phones get greener.
This is expected to happen by 2012.
How often do you use your personal/home printer? I hardly ever use it, but it reminds me how great home use printers have become every time I use it. Ink jet printers have been surprisingly cheap, and you could get fairly good quality one for under $50. It’s funny that ink replacement would cost more than buying a new printer.
Dell has just announced an ultramobile photo printer “Wasabi” that doesn’t require ink. It doesn’t spice up your sushi, but it could spice up your digital life.
This new portable printer has a built-in bluetooth so you can print your pictures wirelessly from your computer or mobile devices. It also uses a new Zink™ Zero Ink™ technology developed by ZINK Imaging in Massachusetts – in which crystalized dye ink embedded in a paper creates the printed image onto the surface by heat reaction.
I found this to be quite interesting. With this technology printers don’t need to have ink cartridges and we could expect to see printers that are smaller than traditional ones and longer life as no ink head to wear out. I wonder how quickly this technology becomes popular and how much the papers would cost… Oh and the paper must be available just like any other printer papers, eh?
Similarly, Polaroid and Takara Tomy have recently released mobile size printers. I want Xiao! (Zink Ink enabled photo printer + digital camera.)
Oh my god, I’ve been crazy busy at a moment with multiple projects happening at the same time. It seems that this hectic work schedule is happening around this time of the year every time. I feel like I’m totally missing out the great summer time!
One of the projects that I’m involved is iPhone application development. Let me blog about some of the apps that are already done and available through iTunes App store. I’m very excited to see the actual final products are on iTunes store!
There’re two types of small apps – TrueFlirt is an iPhone application that allows users to send interactive flirt apps. Another type is a collection of small fun apps.
True Flirt (Unfortunately this is available only in the US.)
And these small apps are currently available through iTunes App store.
(will open iTunes)
and here’s some youtube videos of these apps that I built. More should be available later on through iTunes app store.
How cool is that!
Youtube: Google Earth Plugin
OpenSource Multi-touch framework for MacOS – Touché
It says the framework supports Quicktime-compatible Cameras – which means you can track movement with the built-in iSight! NEAT!
Touché at gkaindl.com by another cleaver creative genius Georg Kaindl.
Google’s new web browser “Google Chrome”
It should be a good thing, but I can’t help sensing another browser compatibility disaster to happen. (It seems like WebKit based though.)
Screenshots at blogoscoped.com.
Microsoft’s new and innovative new input device…?
They have disappointed us on too many occasions already, so I’m not that interested though.
Teaser animation on Microsoft site.
Image Matrics‘ incredible facial expression technology!
Geolocation Module API – enables a web application to obtain a user’s geographical position.